Position: Brand Manager - Marketing
Work Location: Hosur Plant
Date Posted: 28 Mar 2019
Closing Date: 30 Dec 2019
Purpose
The position of a brand Manager is one of the most important in Marketing department. Brand Manager is responsible for the consumer insight mining of the chosen cluster; defining the new product AQ and MBQ; Developing Communication ATL and BTL as well as keeping track of industry trends and numbers for forecasting.


Responsibilities:
"1. Design and implement ATL(TV, radio) and BTL (point of sale, trade channels, ambient media) and digital media campaigns


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2. Liaison with and manage the creative and media agencies.
3. Demand Estimation and Market Research – Consumer as well as Marketing.
4.Establish and maintain brand collaborations and partnerships.
5-Track brand health measures and monitor changes around awareness, consideration, preference and imagery.
6. Build and maintain strong working relationships with other departments including product, sales and operations.


Requirements:
Candidates must possess atleast a Management/equivalent.
Atleast 8.00 year(s) of working experience in the related field is required for this position.
Preferably Middle Level/Management.Job role in .
1 Full Time/equivalent position(s) available.